PODCAST + NEWSLETTER
Samir Kaji, Senior Managing Director at First Republic Bank hired us to be his production partner on Venture Unlocked, the podcast and newsletter playbook for venture capital. In less than three months, we've gained +2,000 newsletter subscribers and our podcast listeners have grown by 30% each month.
We've helped Samir do everything from developing a brand name, setting a marketing strategy, and produce the podcast and show notes each week.
CONSUMER MARKETING STRATEGY + EXECUTION
Jill Angelo, Founder + CEO of Gennev called us in a panic. Maria Shriver wanted to interview her and the company just lost their Director of Marketing. Rachel came on board and figured out how to maximize the TODAY show opportunity. Rachel did this by figuring out who are the midlife social media influencers and what hashtags the community followed. Then Rachel took over Gennev’s social media channels and launched a #MyMenopauseStory Instagram campaign, This campaign helped Gennev not only grow its social media following by 48% but more importantly connected the startup to the women who are at the epicenter of the menopause conversation on Instagram. Rachel also helped the company retain a performance marketer, and helped the company further develop its social media systems and process.
COMMUNITY BUILDING + SPONSORSHIP PARTNERSHIPS
Alive With Dani is a community exploring movement and mindfulness in order to discover what makes us come alive. We've worked with Dani Parker, Founder of the practice to launch the membership community and online fitness classes. A month after launching our membership we've partnered with amazing sponsors such as Athleta and Spring Fertlity to create special online experiences for our members.
SHELTER IN PLACE BOOK PARTY
NEO.LIFE, a media company founded by WIRED's Jane Metcalfe, reached 156% of its first book sales goal on Kickstarter thanks to our marketing strategy and guidance on marketing systems and process. We also produced a NEO.LFE interactive virtual book party with 8 speakers in various locations which gained +3,000 views.
DEBUTED FEATURED BY APPLE PODCASTS
Global GoalsCast debuted featured by Apple Podcasts. This helped the podcast hit #1 in its category and in the top 50 overall podcasts. We led the podcast launch strategy and secured the Apple feature.
A special session featuring podcast leaders such as Jacob Weisberg, CEO of Pushkin Industries and Alyson Shontell of Business Insider.
DURAN DURAN UNSTAGED, A COLLABORATION WITH DAVID LYNCH
We ran the influencer experience which helped us trend on Twitter during the event.
Duran Duran Interview with Facebook Live at the CNN Media Grill. We booked this high visibility appearance: